The new November issue of the monthly Web Marketing newsletter has been published, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at the ways to optimise video content for search and how this increasingly popular online medium can be used to generate website traffic and new business leads. It also considers the 'bounce rate' metric available within Google Analytics and how this can be used to improve the marketing performance of a website. Finally the newsletter reviews the recent data published by the Australian Bureau of Statistics on the use of the Internet and websites by businesses in Australia.

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