The latest issue of our monthly Web Search & Marketing newsletter has been published for March.

This month's newsletter concludes a two-part look at Google Places and why this is an important feature for a business, particularly those targeting a local market. Following last month's review about claiming a listing, this issue covers the process of optimising a business listing and how to see the way that searchers view and act upon the listing.

This newsletter also covers 2 of the leading news stories from the search market in the past month - firstly, Google's accusation of Microsoft's cheating, and also the alleged black hat SEO techniques used by JC Penney in the US, which resulted in a Google ranking penalty.

If you want to sign up for future issues of this newsletter, please do so by using the form at the bottom of this page. To view back issues of this regular newsletter you can see the archive by date or by subject.

The latest issue of our monthly Web Search & Marketing newsletter has been published for February.

This month begins a two-part look at Google Places and why this is an important feature for a business, particularly those targeting a local market. This issue covers the process of claiming or adding a business listing, and the verification process, while next month will look at the optimisation of the listing to add information for users and search engines.

This month's newsletter also reviews two of the leading news stories from the search market in the past month - firstly, the introduction of Bing's search results on the Yahoo search engine, and also the surprise appointment of Google's co-founder, Larry Page, as the new CEO of the business.

If you want to sign up for future issues of this newsletter, please do so by using the form at the bottom of this page. To view back issues of this regular newsletter you can see the archive by date or by subject.

The latest issue of our monthly Web Search & Marketing newsletter has been published for January.

As usual with our first newsletter of the year, we try to predict some of the main trends that we expect for the online market over next 12 months, with a particular focus on the web search and marketing sector. We also review the predictions we made a year ago to see how they shaped up over the last 12 months.

The online sector continues to be an area of rapid growth and regular product development, with the landscape looking quite different now compared to 12 months ago. This past year saw new PPC advertising opportunities, with Google AdWords in particular introducing a new range of tools, reports and services. The merger between Microsoft and Yahoo search advanced, personalised search and Google Instant made a mark, and local search marketing options continued to improve. On the social media side, Facebook and Twitter continued to be signficant players and for 2011, more is expected to develop in the social networking and mobile marketing field.

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The latest issue of our monthly Web Search & Marketing newsletter has been published for December.

Following on from last month's issue which looked at 10 common questions about website analytics, this month's issue focuses on Social Media Marketing and how this can be used to improve the marketing of a business website. It lists the 10 most common questions that have been asked about Social Media Marketing, including marketing on Facebook, Twitter and LinkedIn.

If you want to sign up for future issues of this newsletter, please do so by using the form at the bottom of this page. To view back issues of this regular newsletter you can see the archive by date or by subject.

The latest issue of our monthly Web Search & Marketing newsletter has been published for November.

Following on from last month's issue which looked at 10 common questions about Pay-Per-Click Advertising, this month's issue focuses on Website Analytics and why this is an important part of your online marketing activity. You can read 10 of the most common questions asked about analytics and, in particular, Google Analytics.

Next month the newsletter will continue this special focus with some frequently asked questions about social media marketing.

If you want to sign up for future issues of this newsletter, please do so by using the form at the bottom of this page. To view back issues of this regular newsletter you can see the archive by date or by subject.

The latest issue of our monthly Web Search & Marketing newsletter has been published for October.

Following on from last month's issue which looked at 10 common questions about Search Engine Optimisation and link building, this month's issue focuses on Pay-Per-Click (PPC) Advertising and how this can work for an online business. You can read 10 of the most common questions asked about PPC and Google AdWords.

Next month the newsletter will continue this special focus with some questions and answers about website analytics and Google Analytics, and then complete this series with a look at the more recent trends in Social Media Marketing.

If you want to sign up for future issues of this newsletter, please do so by using the form at the bottom of this page. To view back issues of this regular newsletter you can see the archive by date or by subject.

The latest issue of our monthly Web Search & Marketing newsletter has been published for September.

This month marks 10 years since Web Marketing Workshop first started trading in the UK. In Internet years, 10 years has been a very long time and the online world has changed considerably since 2000. In addition to this, many companies now understand why they need to be marketing their business online, through search or related sites, and more recently through social media.

Back in September 2000, creating a website was the priority task, so that working out how to get visitors and what to do with them was not so important! The number of prominent search engines was higher then, since Google was still growing their market share following their launch in 1997, but optimising your website was rare and so those that did could get good rankings quite quickly and easily. Pay-per-click advertising had not really grown as a popular and commercial tool, and social media and networking was not even on the horizon.

We've listed a few other things that were happening 10 years ago – some may not seem that long ago, others might be a distant memory! To mark these 10 years, we've decided to change the format of our newsletter over the next few months and consider 10 of the most common questions that have been raised over the years about online marketing issues.

This month, we review 10 common questions about Search Engine Optimisation and link building, and we provide our answers and explanations for these.

Next month we'll look at pay-per-click advertising and Google AdWords. Then we'll consider 10 questions about website analytics and Google Analytics, and then our final issue in this series will look at the more recent trends in Social Media Marketing.

If you want to sign up for future issues of this newsletter, please do so by using the form at the bottom of this page. To view back issues of this regular newsletter you can see the archive by date or by subject.

The latest issue of our monthly Web Search & Marketing newsletter has been published for August, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at several new features that have been added to Google AdWords over the past month. Firstly, Ad Sitelinks which are designed to provide more entry points to a website and thereby increase the clickthrough rates from an AdWords listing. Then there is Google's new broad match modifier keyword targeting feature in AdWords which provides advertisers with a middle ground between broad and phrase match targeting.

Finally for this issue, it reviews how Yahoo! has begun testing search results with Microsoft, which will determine whether the search giants can launch their partnership later this year.

If you want to sign up for future issues of this newsletter, please do so by using the form at the bottom of this page. To view back issues of this regular newsletter you can see the archive by date or by subject.

The new issue of our monthly Web Search & Marketing newsletter has been published for July, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at Google's recent launch of new AdWords reports in Google Analytics and how these allow users to measure what happens after people click on sponsored listings within the search results.

It also reviews how Microsoft's Bing search engine has made some progress in its first year in terms of search market share and what effect this has had upon Google's dominance. Finally the newsletter considers the new report formats in Google AdWords and, in particular, how the Impression Share data can be used to develop a pay-per-click advertising campaign.

If you want to sign up for future issues of this newsletter, please do so by using the form at the bottom of this page. To view back issues of this regular newsletter you can see the archive by date or by subject.

The latest issue of the monthly Web Search & Marketing newsletter has been published for June, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at the new broad match modifier feature that Google has added to their AdWords service, allowing PPC advertisers to bridge the gap between broad and 'phrase' match types when targeting search terms.

It also reports on the top 5 social media scams and the steps recipients can take to avoid them. Finally the newsletter reviews the updated design and layout of Google's search home page and results listings, plus some of the reactions to this.

If you want to sign up for future issues of this newsletter, please do so by using the form at the bottom of this page. To view back issues of this regular newsletter you can see the archive by date or by subject.

The latest issue of the monthly Web Search & Marketing newsletter has been published for April, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at the latest figures published by the Australian Internet Advertising Bureau which show a further growth in spend in 2009 - with a 9% year-on-year increase - demonstrating that this form of advertising continues to grow in popularity despite the impact of the global financial crisis on most other forms of advertising.

It also looks at Google's new AdWords Search Funnels reports and how these can be used to analyse conversions more closely than was previously possible through AdWords. Finally, this issue reviews how Google won a legal battle in Europe over AdWords trademark issues and how this could affect advertisers that are using trademarks in their search engine advertising campaigns.

If you want to sign up for future issues of this newsletter, please do so by using the form at the bottom of this page. To view back issues of this regular newsletter you can see the archive by date or by subject.

The latest issue of the monthly Web Search & Marketing newsletter has been published for February, covering some of the recent stories on web search and online marketing trends.

This month's edition covers some more Google products, as it looks at some recent releases of services and new features. Firstly, there is a review of Google's click-to-call phone numbers, which allow advertisers to target users of Internet smartphones and so this creates new opportunities for AdWords advertisers.

This edition also looks at Google's new social networking service called "Buzz", which was launched in February but raised privacy concerns with the way it was introduced. Finally, the newsletter considers what a good month it has been for Microsoft, with the search alliance with Yahoo! being given the go-ahead, as well as the launch of its ambitious new mobile phone platform.

If you want to sign up for future issues of this newsletter, please do so by using the form at the bottom of this page. To view back issues of this regular newsletter you can see the archive by date or by subject.

The latest issue of the monthly Web Marketing newsletter has been published for January, covering some of the recent stories on web search and online marketing trends.

As with the previous January newsletters, this issue attempts to predict what might happen over the next 12 months with the main trends that might be expected in web search and online marketing, as well as look back at the predictions we made a year ago.

The past year has seen some continuing product and service developments by Google, as well as the launch of Microsoft's Bing search engine and their acquisition of Yahoo's search service. The full launch of this combined search tool is likely to be one of the main developments in 2010, which should also bring advantages to web users and advertisers as Google and Microsoft compete for search share and advertising spend. In addition, the social networking scene can't be ignored, particularly the recent growth of Twitter, but 2010 will be a notable year in terms of how this media will be used and how it will be developed.

If you want to sign up for future issues of this newsletter, please do so by using the form at the bottom of this page. To view back issues of this regular newsletter you can see the archive by date or by subject.

The latest issue of the monthly Web Marketing newsletter has been published for December, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at the top 10 ways to develop high quality links for a website, as voted for by industry practitioners. It also reviews the new Internet advertising figures released for the past quarter by IAB Australia, which show continued growth in the search advertising market. Finally this month, the newsletter considers the introduction of Google's new service, "Promoted Videos", which is a new way to place videos on YouTube (as well as on other video related sites) and to make it easier for people to find these videos.

If you want to sign up for future issues of this newsletter, please do so by using the form at the bottom of this page. To view back issues of this regular newsletter you can see the archive by date or by subject.

The latest issue of the monthly Web Marketing newsletter has been published for November, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at the new deal that Twitter has recently signed with Microsoft and Google to incorporate its 'real time' feeds into their search engine results. It also reviews Google's recent launch of Place Pages for Google Maps which gives much more comprehensive information about a location. Finally this month, the newsletter considers the new Intelligence tool and other enhanced features that Google has added to their Analytics service.

If you want to sign up for future issues of this newsletter, please do so by using the form at the bottom of this page. To view back issues of this regular newsletter you can see the archive by date or by subject.

The latest issue of the monthly Web Marketing newsletter has been published for October, covering some of the recent stories on web search and online marketing trends.

This month's edition is dominated by Google developments and issues. Firstly it looks at the new Google Sidewiki feature which enables web users to add or review shared comments about any website or web page. It also reviews Google's recent blog posting that confirms the status of the keywords meta tag not being used as a factor for search rankings. Finally this month's issue considers the Filter Manager function in Google's Analytics that allows users to block static and dynamic IP addresses, IP ranges and domains from its report data.

If you want to sign up for future issues of this newsletter, please do so by using the form at the bottom of this page. To view back issues of this regular newsletter you can see the archive by date or by subject.

The new September issue of the monthly Web Marketing newsletter has been published, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at Google's announcement of their next-generation search architecture, dubbed Google 'Caffeine', and the implications for website rankings. It also reviews how Australia's Internet advertising sector continues to grow, from the latest IAB quarterly and annual figures. Finally this month, the issue covers the launch of the new Bid Simulator Tool for Google AdWords, which can be used by advertisers to view the potential impact of a different bid level within their PPC advertising results.

If you want to sign up for future issues of this newsletter, please do so by using the form at the bottom of this page. To view back issues of this regular newsletter you can see the archive by date or by subject.

The new August issue of the monthly Web Marketing newsletter has been published, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at Microsoft and Yahoo!'s new partnership which combines their search technologies and market reach with the aim of taking on Google search at its own game. It also reviews the Search Query function in the new Google AdWords interface and how to use it to refine campaigns and save money. Finally, the new issue looks at Custom Reporting in Google Analytics and how this can be used to personalise reports more precisely to include more relevant data.

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The new July issue of the monthly Web Marketing newsletter has been published, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at Microsoft's launch of Bing, its new a 'decision engine', which is designed to "empower people to gain insight and knowledge from the Web". It also reviews the release of Google's Wave, the new collaborative communications platform which has the potential to create massive workplace and communication efficiencies. Finally, this edition covers tips on how to use email-marketing campaigns as a powerful online marketing tool.

If you want to sign up for future issues of this newsletter, please do so by using the form at the bottom of this page. To view back issues of this regular newsletter you can see the archive by date or by subject.

The new May issue of the monthly Web Marketing newsletter has been published, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at the three types of keyword matching in Google Adwords and the best practice on using them to save money in an online advertising campaign. It also reviews how Google has made changes to its search results in the past month, so that they now include 'sitelinks' for results below first position and also additional listings based on search locality, driven by a searcher's IP address. Finally, the newsletter considers how Google Analytics' Motion Charts can be used to give a graphical comparison between keywords, on up to three parameters, to analyse which are performing best over a specified time period.

If you want to sign up for future issues of this newsletter, please do so by using the form at the bottom of this page. To view back issues of this newsletter you can see the archive by date or by subject.