Google AdWords advertisers will have noticed a new range of statistical options that have just been introduced to display search coverage and performance metrics. As the Google AdWords blog has announced, the Campaign and AdGroup summary reports now display additional view options from a drop-down menu.

Previously, the summary stats for either Search or the Content Targeted network were shown, but now advertisers can view their campaign details for more options, including the slit between Google-only search and advertising coverage of Google's search partners. This enables users to get better data on the performance of their AdGroups on the different advertising channels offered through Google AdWords and therefore to adjust coverage or bids as necessary.

Google also reports that this additional data analysis will also be available within the Report Centre shortly.