The new August issue of the monthly Web Marketing newsletter has been published, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at Microsoft and Yahoo!'s new partnership which combines their search technologies and market reach with the aim of taking on Google search at its own game. It also reviews the Search Query function in the new Google AdWords interface and how to use it to refine campaigns and save money. Finally, the new issue looks at Custom Reporting in Google Analytics and how this can be used to personalise reports more precisely to include more relevant data.

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