Google is currently rolling out the new management interface for AdWords advertisers, with some accounts still going through a transition stage, where both the old and new versions can be used, and others now fully converted to the new layout and functionality. There are some clear advantages with the new interface in terms of managing an AdWords campaign, but there are also still teething problems, not least of which is the comparatively slow load times.

Google has been doing a lot to educate and train AdWords advertisers on the new system, with a series of webinars, videos and blog postings, including this latest one as part of their 'New Interface Thursday' series of articles. It will take some time for advertisers to get fully conversant with some of the changes but in the long term, this move will be seen as a good benefit for users to understand and improve their campaign performance.