The latest issue of the monthly Web Marketing newsletter has been published, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at the role of the Title tag in search engine optimisation and how this should be used to help achieve ranking positions and also encourage visits to a website. It also considers the Keyword Positions Report within Google Analytics and how this can be a benefit to Google AdWords advertisers. Staying with Google AdWords, the third article looks at the new 'interest-based' advertising option that's just been launched in beta by Google to help advertisers improve their targeting opportunities.

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