The Google Analytics blog has posted an article about tracking website visits from the Apple iPhone. The increasing usage of the iPhone will potentially mean new opportunities for websites to receive traffic, particularly for local business marketing, and the use of Analytics data can help website owners identify this traffic and how users access the website pages.

Google has already provided an option for AdWords advertisers to promote their businesses on the iPhone (plus other Internet browser enabled mobiles) and now Analytics has created a default 'segment' to track the visitor activity from this source. This data will enable site owners to compare any differences between mobile activity and traditional web-based visits and so identify any potential issues with the website design in this format.