The Official Google blog has posted a short article about the use and importance of 'bounce rates' within Google Analytics reports. This is said to be the first in a series of blog posts about 'The Power of Measurement', designed to help website owners understand how difference metrics can be used and what they mean.

The article explains the simple attributes that bounce rate figures have, namely that it is a metric that is really hard to misunderstand, because it measures the number of people who landed on your site and refused to give you even one single click. It is also a metric that is available in most web analytics tools, and it is quick and easy to use, because the bounce rate figures will help you understand where and how to make changes on your website. An example is used in the post to illustrate what the bounce rate figures may be saying and what action can then be taken.