As Google's Local Business Adverts become a more popular feature within localised search results, the Google AdWords blog has announced the addition of new features to this option within Google Maps.

Firstly, a local business ad will now feature new interactive links within the panel for the business, that are designed to provide more information for users and to connect them to the business quicker. Previously, this panel would only provide a link to the business website but now users will be able to interact with the info window to get the information they’re looking for about the business, such as "Get Directions," "Street View" (where available), and "Save to My Maps."

Google AdWords will also be adding a new interaction report for local business ads in the near future. This report will help advertisers to assess the activity through the local business ads and the return on investment, with such information as how many users opened the info window and clicked on each of the new interactive links.

Google says that Maps users are often looking for different information than Search users so that these new interactive links and the reports should help customers connect with a business faster as well as help the advertiser understand how to better target Maps users versus Search users.