The MediaPost blog reports on some new research of more than 3,000 marketing executives in the US which asked them about their online advertising priorities for 2009. Just over 80% selected e-mail as a strong advertising performer, compared to 57% who chose search as the second leading performer. Amongst the other categories, 42% chose online display advertising as a strong performer, 23% selected social media and 9% chose mobile marketing.

In terms of advertising budgets for 2009, 58% expected to increase their spend on email marketing campaigns and 54% said the same for search marketing. 44% claimed to be targeting more spend in social media, whereas 35% would be cutting back on offline media and 22% would be reducing their spend on display advertising on the web.