The new July issue of the monthly Web Marketing newsletter has been published, covering some of the recent stories on web search and online marketing trends.

This month's edition looks at how search on the mobile web is gaining ground as a powerful source of new business for some companies and what needs to be done to websites to take advantage of this growing market sector. It also considers the issue of competitor activity within PPC advertising and how companies can keep ahead of the game and not to be drawn into distracting bid activity. Finally the newsletter reviews the requirements for optimising PDF documents, which are increasingly being indexed by the main search tools and can provide another route for searchers to find online content.

If you want to sign up for future issues of this newsletter, please do so by using the form at the bottom of this page. To view back issues of this newsletter you can see the archive by date or by subject.