A report by mocoNews indicates that Google is also starting to dominate the mobile search market. Taking figures from the latest Nielsen Mobile survey, Google is shown to have a 61% share of mobile searches in the US, followed by Yahoo! at 18% and MSN at 5%. This is probably not a surprising trend as searchers are likely to use the same search tools that they find most useful on the web, although performance and results in the mobile sector will also determine usage.

This issue was covered by an article earlier this month by USA Today, which reported on the strategies that the main search companies are taking to gain a share of the rapidly growing mobile, including Microsoft's Windows Mobile operating system and Google's 'Android' project. The general feeling that the mobile web is likely to become an advertising goldmine is not being lost on these companies who are working to establish a foothold now and ensure that they don't miss these new opportunities that could determine future business success or failure.