Web marketing newsletter published for June
The latest issue of the monthly Web Search & Marketing newsletter has been published for June, covering some of the recent stories on web search and online marketing trends.
This month's edition looks at the new broad match modifier feature that Google has added to their AdWords service, allowing PPC advertisers to bridge the gap between broad and 'phrase' match types when targeting search terms.
It also reports on the top 5 social media scams and the steps recipients can take to avoid them. Finally the newsletter reviews the updated design and layout of Google's search home page and results listings, plus some of the reactions to this.
If you want to sign up for future issues of this newsletter, please do so by using the form at the bottom of this page. To view back issues of this regular newsletter you can see the archive by date or by subject.
This month's edition looks at the new broad match modifier feature that Google has added to their AdWords service, allowing PPC advertisers to bridge the gap between broad and 'phrase' match types when targeting search terms.
It also reports on the top 5 social media scams and the steps recipients can take to avoid them. Finally the newsletter reviews the updated design and layout of Google's search home page and results listings, plus some of the reactions to this.
If you want to sign up for future issues of this newsletter, please do so by using the form at the bottom of this page. To view back issues of this regular newsletter you can see the archive by date or by subject.
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