In another announcement on the Google blog, the company has introduced some new AdWords formats for clients, at this stage limited to the US market. The article includes a number of examples of how additional content will be displayed for some advertisers within the AdWords format - this can encompass videos, additional links into a large website, location maps and product information (prices and images).

If these formats prove successful it will create new opportunities for advertisers as well as potentially a higher income for Google from certain adverts. It will also start to change the visual format and space taken up by the Sponsored Results on Google, as well as increase the clickthrough rates from these adverts.