The Google blog has announced a new Social Search service, which will be available to Google account users who are logged in when they search Google. With this search option, Google finds relevant public content from a user's friends and contacts and highlights this at the bottom of the search results. Users can also filter their results to see only content from their social circle by clicking "Show options" on the results page and clicking "Social."

Google is collecting these search results from publicly available information on the web and by linking a user's Google profile to their wider social circle of friends and contacts using such sites as Twitter or FriendFeed. The results are then specific to each user and, if Gmail is also used, will display relevant content from 'chat buddies' and other contacts.