Google has introduced an option for verified Google Places business owners to publicly respond to reviews that have been written by Google Maps users on the Place Page for their business. Google Maps has encouraged the addition of reviews to help prospective customers make informed decisions about local businesses, so that users can share their opinions by writing reviews directly on the Place Page of any place they've visited.

However, sometimes these reviews can be critical (and may also be posted by competitors!) so that Google is now enabling companies to engage with the people who have reviewed their business. Google adds that both positive and negative feedback can be good for a business and help it grow, although negative reviews certainly need to be handled carefully in terms of reputation management.

At least this option is now available to business owners and their comments are indicated on the reviews section. By responding to praise or criticism in a positive manner can enable companies to build stronger relationships with existing and prospective customers. Google has provided some tips and instructions on how to respond to reviewers.