Google has announced their first sizeable jobs cuts in their short corporate history with a reported 300 positions to be axed. However, as the New York Times reports, the expected reduction of jobs comes as a result of the DoubleClick acquisition and the much expected rationalisation in staff numbers. However, these numbers are higher than forecast and represent about a quarter of the total US workforce at DoubleClick, plus further cuts are expected in the overseas offices as well.

There are also reports that Google will sell off the Performics part of the DoubleClick business, since this search engine marketing firm would have a clear conflict of interest with Google's search engine results.