Advertising Age reports on a recent Digital Marketing conference they hosted in China, looking at the online marketplace in China. It says that China is now close to becoming the world's biggest digital market due to the number of users that are now active, with 500 million mobile-phone subscribers and more than 122 million broadband users.

Spending on digital marketing in China is behind the levels of other leading digital economies, although multinationals are testing the market and expect to see significant growth here over the coming years. At present an estimated 5% of all media spending is channelled online in China although this is likely to reach 8-10% soon, which will place China at the forefront of Internet marketing spend worldwide as more local and national companies take advantage of the medium to reach significant proportions of the population.