As recent talk has been about whether Microsoft may buy Yahoo! to compete against Google, or whether both companies are simply talking about a closer association, the ever-dependable Economist has published an article about Terry Semel, the chairman and chief exec of Yahoo!

Simply title 'Out-Googled' it is a short and stark review of Semel's successes and failures during his tenure at Yahoo! and how he has continually been outsmarted by the rapid growth of Google - just as Gates and Ballmer have been at Microsoft. It questions whether he is now the right man for the job at Yahoo! and what direction the company is now likely to follow in order to compete in the search market.